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Our popular Ale Trail is returning this autumn – with a brand new beer being unveiled to tie in with the celebrations. With more than 200 pubs across the country taking part in what is set to be another cracking celebration of the Beer of Norfolk.




When is the Ale Trail 2024?

The Woodforde’s Ale Trail is back from September 6th and concludes on November 17th.

How do I get involved?

Punters will be able to claim one sticker from each participating pub they buy a pint of Woodforde’s in, which can then be exchanged for a range of exciting prizes at our brewery shop. Booklets will be available in each participating pub.

Prizes include Woodforde’s merchandise and beer – while those that reach 72 stickers will be entered into a draw to win a bespoke Woodforde’s experience.

Which Pubs are involved?

More than 200 pubs across the country are taking part across 12 counties - ranging from Norfolk to Nottinghamshire.

A full list of pubs taking part in this year’s Ale Trail can be found here.



What is the Bespoke Woodforde's Experience?

For those that reach 72 stickers, you will be entered into a draw to win a bespoke Woodforde’s experience, which includes:

  • Woodforde's Brewery Tour and Tasting Session for 2
  • Meal & Pint at the Fur & Feather for 2
  • Limited Edition Personalised 8x cases of Beer and Glass
  • Book an event in our Brand New Visitors Centre (for up to 10 people)

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