Woodforde’s unveil new beer as a ‘celebration of Norfolk’ at county show

The Woodforde’s team were delighted to unveil a new permanent addition to our line-up at the Royal Norfolk Show.

The new Woodforde’s Pale Ale is our latest foray into the exciting pale ale market – and beer fans had a chance to try it for the first time at this year’s county celebration.

Brewed with a mix of Simcoe, Citra and Mosaic hops, the bright and refreshing 4% beer features gentle citrus and soft stone fruit flavours – making for an effortlessly drinkable pint.

Craig Bennett, our Head Brewer, said: “We are proud to be the Platinum Sponsor of this year’s Royal Norfolk Show and thought there was no better time to launch a beer which celebrates the best of our county than at one of its premier events.

“Woodforde’s Pale Ale is all about taking it easy, something we’re all good at here in Nelson’s County where we are lucky to enjoy life at our own pace.

“It’s a tribute to Norfolk's relaxed and easy going attitude. A nod to our local craft, quiet character and doing things properly.”

Woodforde’s Pale Ale joins our permanent core range of ales, earning its place alongside award-winning beers like Wherry and Hazy IPA.

It is also certified both vegan friendly and gluten free.

James Ramm, our Head of Sales, added: “We’ve listened to what our customers want – great tasting, expertly crafted beer that Norfolk people can be proud of.

“What we’ve achieved with Woodforde’s Pale Ale is a beer enjoyable for all drinkers, using a perfect blend of hops and malts for a smooth, clean finish from first sip till last.

“We hope it proves a big hit at the show and in pubs across the county as it finds its place among our established and popular range.”